We Are All Influencers


Working in the world of marketing, the topic of influencers comes up a lot. From a marketing perspective I get it. Employ a person with a large social media following to help sell your product. These seemingly regular people, with large social media followings, have now become as big as billboards and sometimes as expensive as Super Bowl ads.

But I think there is a problem with that from a civil perspective. The issue is that categorizing only people with social klout as influencers takes the responsibility and capacity to influence away from the rest of us.

We are all influencers. Everyone is. We influence others with our actions. We make recommendations through the places we go and the companies we spend money on. We lead others with our words. We are influencers on social media and we are influencers in real life and whether you have 2 million Instagram followers or two hundred, we hold the ability to influence and impact others. And we can all make someone else’s day or do something nice for something else.

So go on, show the world your influence. We are all influencers.

“We ourselves feel that what we are doing is just a drop in the ocean. But the ocean would be less because of that missing drop.” – Mother Teresa

Logging Out

Logging Out

I used to read. A lot.

I would keep a paperback book in my purse so I could pick up wherever I left off on whatever book I was currently reading. I would read a few pages at a restaurant while waiting for our reservation to be ready.  If I got to my workout class early and had a few minutes to kill in the car, I would open my book. And plane rides!? Oh boy! It wasn’t matter of if I would read or not, it was  matter of how many books I could fit in my carry-on because all I would do on the flight – and the ensuing vacation – was read.

But then, something changed.

All the in-between time I spent reading books was slowly replaced over time. While in line at the grocery store, I started pulling my phone out of my purse and idly scrolling. Before bed I would check my apps only to put the phone down and habitually check them again.  And the very worst? At a quick stoplight I pick up my phone to get a quick hit digital dopamine. Ugh.

So recently, I decided to change.

On the Friday before Memorial Day weekend I logged out of every app on my phone. Knowing that this holiday weekend was typically full of oversharing online, I knew it was the perfect weekend to take it completely offline. I did not scroll. I did not swipe. I did not stare. Without all of the social my phone was just that – a phone and was only needed to make a call or send a quick text to confirm plans with friend. What a novel idea!

And guess what happened when I stayed off my phone all weekend? I read an entire book.

I now log out regularly to keep me from the digital distraction and put me in the present moment and back in front of more books.