Working in the world of marketing, the topic of influencers comes up a lot. From a marketing perspective I get it. Employ a person with a large social media following to help sell your product. These seemingly regular people, with large social media followings, have now become as big as billboards and sometimes as expensive as Super Bowl ads.
But I think there is a problem with that from a civil perspective. The issue is that categorizing only people with social klout as influencers takes the responsibility and capacity to influence away from the rest of us.
We are all influencers. Everyone is. We influence others with our actions. We make recommendations through the places we go and the companies we spend money on. We lead others with our words. We are influencers on social media and we are influencers in real life and whether you have 2 million Instagram followers or two hundred, we hold the ability to influence and impact others. And we can all make someone else’s day or do something nice for something else.
So go on, show the world your influence. We are all influencers.